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I’ve recently started micro-blogging on Bicultural Mom and it’s something that I’ve wanted to do for a long time, but I’ve wondered…”Is this the right place for it?” The problem is, I think that we get so used to thinking about what blogging is, that we forget to consider what it can be.
What is Micro-Blogging?
Essentially, micro-blogging is what you do on platforms like Facebook, Twitter and Tumblr. You share pictures, video, a quick little commentary, quote or insight. It’s quick, it’s easy and it keeps your social crew up to date on what you’re into online.
So, my question is, why do we hesitate to put these same golden snippets on our blogs and keep some of that traffic for our own site? I think the discomfort stems from the belief that short snippets of information are not as valuable as longer, more structured posts. As we’ve seen on Twitter and Facebook though, some of these micro-posts can be just as valuable to readers and sometimes more valuable than our regular posts. While you may not want to micro-blog every post on your traditional platform, adding a few short posts here and there can really spice up your blog and help you connect with readers.
Why You Should be Micro-Blogging
1. Readers like it! Your readers want to hear what you’re thinking, what you’re up to and get updates on the latest news in your niche. Don’t be afraid to share a short post to tell them about a great article you read or conversation you had on Twitter. If it’s relevant to your blog, why not share?
2. It’s a time saver! Just think, if you take a day off from brainstorming and do a couple of short stream-of-consciousness posts, you’re saving time for both you and your readers. They can visit you for a quick update and you can take extra time to veg or focus in on your more thoughtful writing. Besides, isn’t that what we’re doing on Wordless Wednesdays anyway? ;)
3. You’re building community! By sharing these little tidbits of information, instead of writing a full-on post, you’re leaving room for readers and collaborators to comment, bring in their own expertise and contribute to your thoughts. This builds community, encourages discussion and keeps readers coming back for more interesting conversation.
4. It’s great for SEO! You can never go wrong putting extra content on your site. The more you add, the better…especially if it’s within your niche. Consider sharing content on your blog first, before sharing to Facebook, Twitter or another platform outside of your domain. Some thoughts to consider…Is this message right for my blog? Would it attract traffic? Is it relevant to my niche? If you answered yes to these, than micro-blog it…and share that link on Facebook, Twitter or Tumblr. While you should still share on your social platforms without strings attached, remember that promoting your own domain is important too.
5. You’re establishing yourself as an expert! When you’re building your credibility as a blogger and especially when you’re establishing your niche, it’s important to demonstrate your expertise in your field. Micro-blogging can bring you one step closer to that goal. When you blog, you’re sharing your thoughts, analysis, etc. on a certain topic. Well, micro-blogging works the same way, but with one small difference…you’re making many more updates, more often that are more relevant because they are current. You’re not talking about what happened last week or two days ago, you’re sharing what happens now with your audience. And while you may have been at work or too busy to write a full post, micro-blogging can provide a solution when time is limited.
How can this make you an expert? Basically, because you’re on top of the latest information in your niche. Your readers will be more likely to stop in for updates regarding your niche and this can make you an expert of sorts, because your blog becomes a hub for community information.
Well, that’s my top five list and I hope you enjoyed it!
If you can think of another great reason why micro-blogging on your traditional blog is useful or any cons to micro-blogging on your site, please comment below. Looking forward to your thoughts! :)
© 2011, Chantilly Patiño. All rights reserved.