I just had to share this guest post from Michelle at Balancing Jane on Multicultural Familia. Please do stop by and read it, if you haven’t already. Everything I feel about this campaign is laid out so well in her arguments. Excellent piece! Click the link below to continue to the article.
Read on MulticulturalFamilia.com »
© 2012, Chantilly Patiño. All rights reserved.
.
The entire “Tragic Mel” marketing campaign for this
product is so racist and offensive on so many levels
(For example — the reinforcing of the false and racist
stereotype of ”The Tragic Mulatto’; the reinforcing of
the stereotype of “the closeted-racist White person”
who chooses to ‘Fetish-ize’ and / or ‘Objectify’ either
Interracial-Relationships, Mixed-Race / Multiracial
people or People-Of-Color, in general – and worse
yet, expects them to “enjoy it”; etc.) – that one is
led to wonder “What on earth was the marketing
department thinking when they approved of then
created this unnerving and offensive nonsense?”!
.
By the way – listed below, please find links that were
created in HONOR of interracial relationships and of
mixed-race / multiracial people and groups. =D
http://groups.yahoo.com/group/Generation-Mixed/message/4162
https://www.facebook.com/allpeople.gifts/posts/452738141409383
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